Monday, September 14, 2009


WE LIVE IN A PAPER WORLD


Despite predictions in the 1980's (often made by IBM, I think) that we would soon become a paper-less society, it hasn't happened. For sure, it is infinitely valuable to have digital storage of data instead of file cabinets and to pay your bills online as opposed to writing out checks, addressing envelopes and mailing them (cheaper too!).


But today the world still relies on paper in so many ways. At Hollycake, we love paper--especially thick paper! Because when the message you're sending is important, the paper adds an additional layer to what you're saying.


But what if your whole world was made of paper? Check out this tv commercial for a company called Scribe in Mexico--they make notebooks and their tag line is "great ideas start in paper."


Think about it: how does paper affect your life?